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Helping healthcare companies improve lives and create value through innovative commercialisation solutions and capabilities, globally. Contact us now on: +44 (0) 1323 482 208 |
- BRAND PLANNING & MARKETING EXCELLENCE
- HOW GALBRAITHWIGHT'S PLANNING PROCESS CAN HELP YOUR BUSINESS
Decisions© - the first and only brand planning process designed with market access at its heart. Decisions© Brand Planning process has been built to achieve the six key objectives below. Decisions© can be embedded within your organisation at global, region or affiliate level. It can also be adapted to dovetail with existing processes.
We support roll out across regions and into countries to ensure understanding amongst teams of the brand planning process to enable co-ordinated translation into effective tactics to achieve Market Access and commercial goals.
| 1. | Put Market Access at the heart of business and brand planning, throughout the brand life cycle |
| 2. | Drive a strategic life cycle management approach to business and brand planning, from Phase II research to loss of exclusivity and beyond |
| 3. | Develop critical thinking rather than a 'template - filling' excercise |
| 4. | Ensure integration between global, regional and affiliate functions |
| 5. | Help affiliates work collaboratively |
| 6. | Encourage deeper 'joined up thinking' across cross functional brand teams |
Featuring proprietary leading edge tools to enable optimum Market Access decision making through the brand planning process including:
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Target Reimbursable Product Profile© (TRiPP)
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Aligned SWOT©
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Critical Customer Behaviours©
"Eisai has adopted Decisions and rolled it out across our European brand teams and affiliate marketing teams. We called Kyodo, which means 'collaboration in Japanese...
...The tool was adapted for Eisai's specific needs. GalbraithWight helped us with every step to make sure we really got the best of the new process. A senior GalbraithWight consultant provided individual coaching where needed. The investment in our teams helped us develop even better collaboration between Global, Europe and affiliate functions, and provided all required support for our affiliates. I've already seen tremendous improvements in the quality of our plans as a result, particularly for pipeline brands."
President Eisai Europe
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